Microsoft & Best Buy // Create for a Cause // In-Store Attract Loop

Creative Direction // Stefan Hajek

Art Direction // Heather Nelson

Design, Rigging, Animation, Editing // Bryant Little

Microsoft and Best Buy teamed up to create a design competition where participants were challenged to create their own Surface Type Cover design supporting the cause of their choice. This is the attract loop which plays in Best Buy stores.

Participants of the contest were directed to a custom website to build their Type Cover designs. This is a how to video we created to support the designers as they learned about the different features of the site.