City Sports - Find Your Fit

"Motion Track" :15 Brand Spot 

This concept uses stock footage of people playing tennis, swimming and running.  Within each shot an object or the person is being “tracked” and their performance statistics are being displayed live.  For example in the tennis frame, the ball’s speed is being tracked as well as the tennis racket’s specifications. Text will be integrated into the frame so that some elements of the frame are in front of the text while others will be behind. The spot closes with the City Sports logo end card.

My roles included creative direction and art direction, and design.