Best Buy and Microsoft teamed to create a design contest called Create for a Cause. Participants would design their own Surface Type Cover supporting their favorite cause. This is the attract video that plays in retail stores, inviting people to participate.
How to video
Microsoft & Best Buy // Create for a Cause // In-Store Attract Loop
Creative Direction // Stefan Hajek
Art Direction // Heather Nelson
Design, Rigging, Animation, Editing // Bryant Little
Microsoft and Best Buy teamed up to create a design competition where participants were challenged to create their own Surface Type Cover design supporting the cause of their choice. This is the attract loop which plays in Best Buy stores.
Participants of the contest were directed to a custom website to build their Type Cover designs. This is a how to video we created to support the designers as they learned about the different features of the site.